SDFMCEO Rich Brady sees the true value Taylor Swift brings to everything she touches as a value creator. Whether a “Swiftie” or not, he uses her example to compare the modern-day accounting and financial professional as “orchestrators of value creation,” ultimately “bridging the gap and finding synergies between and execution.”

Here’s to finding the Taylor Swift within you…

(We won’t say for certain, but believe Rich is indeed a “Swiftie” at heart.)


In today’s dynamic and competitive business environment, value creation stands as the cornerstone of organizational success.

This year’s Super Bowl drew more than 123 million viewers who witnessed the Kansas City Chiefs’ triumph over the San Francisco 49ers. Inside the star-studded stadium boasting movie icons, corporate magnates, and political figures, one notable presence stood out: Taylor Swift.

Swift’s attendance at NFL games throughout the season has catalyzed significant value creation for the league. Her involvement has bolstered the NFL’s appeal to a wider array of audiences, garnering attention from media outlets and sponsors alike. Furthermore, her presence has inspired unforgettable experiences for fans both in the stadiums and from the comfort of their homes. Swift’s participation underscores the fusion of sports and entertainment, culminating in increased revenue and value for the league.

In today’s dynamic and competitive business environment, value creation stands as the cornerstone of organizational success.

Read the full article, “We Are All Swifties at Heart” on sfmagazine.com.