Strategic Plan

Strategic Goals

1. Win market share and diversify revenue streams through broadened product strategy and brand awareness.
2. Drive member retention and loyalty by focusing on member value proposition and lifetime customer value.
3. Accelerate financial transformation in the defense sector through education, upskilling, thought leadership and research.
4. Lead members, stakeholders, and partners to the highest levels of professionalism and ethical behavior.

Core Values

• Professionalism
• Ethics and Integrity
• Focus on Results and Creating Value
• Agility and Flexibility
• Team Growth and Development
• Visionary Leadership